It’s the perfect way to mark the end of a long, cold winter. As the dark clouds and drizzly sky give way to crisp spring air and blooming colours, Melbourne Spring Fashion Week celebrates everything fresh, bright and creative, encouraging everyone to come out and play in the inspiring and invigorating Melbourne fashion scene.
Now in its 18th year, Melbourne Spring Fashion Week celebrates Melbourne as a fashion destination, showcasing the thriving creativity of the city from local emerging talent to Australia’s most iconic designers. The theme of “Be Inspired” will be realised through a diverse series of runway shows, seminars, workshops and shopping events, with fresh-faced Melbourne models Jake Sofo, Annaleise Smith, Emily Trimble-Thompson and Ebony Edwards leading the show.
Luminous brunette Annaleise Smith, who will front the Designer Series, says creativity and self-expression are at the heart of what makes fashion so invigorating. “I love the ability to express yourself through clothes,” she says. “Fashion to me is about taking trends and current styles and making them unique.”
The freedom to make styles your own flourishes particularly in Melbourne, where fashion embraces the eclectic and individual. ‘Australian fashion immerses its landscape into the aesthetic; it is not afraid to push the boundaries,” Smith says. “Melbourne has a reputation for indulging in black as a colour, but there is so much more to fashion in this city. Melburnian designers offer an array of beautiful collections that satisfy all tastes.”
The festival program is as multi-faceted as the style it celebrates, with a mix of iconic design and fresh, emerging talent all on show in a visual spectacular of colour, texture and movement. As always, the trademark attraction of the festival is the Designer Series, a suite of runway shows featuring the upcoming spring/summer collections from Australia’s premier designers. Over four nights, Melbourne Town Hall will become a shimmering hub of creativity, with stunning new designs by Toni Maticevski, Manning Cartell, Thurley, Scanlan and Theodore, Ellery, LIFEwithBIRD, Lui Hon and more.
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