Content marketing
Brands I’ve worked for across print and digital – doing things like:
+Creating content marketing strategies
+Producing publications
+Writing editorial content
HBF Health
Content Consultant
[2021, full-time role]
In my role at HBF, I managed a lifestyle content hub, designed to inspire people with expert tips and practical ideas for healthy eating, a healthy body and a healthy mind.
Sample content
Centre for Eye Research Australia
[2019 – 2021, full-time role]
At Australia’s leading vision research institute, I developed and led a content and social strategy to educate, empower and inspire people about the latest advances in eye health.
A few things I did:
+Project managed a complete website redevelopment.
+Developed and implemented a content and social strategy.
+Wrote and edited quality, engaging articles about vision and medical research.
+Managed email campaigns, targeted paid social campaigns, and ongoing social content calendar.
+Produced digital guides
Sample content
Medibank
Content and Publications Editor
[2013 – 2019, full-time role]
be. magazine was a food, fitness and wellbeing publication providing expert information, tips and ideas for creating a healthier lifestyle. Live Better is its digital sister.
A few things I did:
+Led the editorial direction and production of a quarterly, 120-page print magazine
+Managed digital health lifestyle content on Live Better.
+Wrote and edited high quality content for print and online
+Managed email marketing campaigns.
+Produced digital guides.
Sample content
Australia Post
Freelance content writer
[2014 – 2016]
Writing articles on small business marketing for Australia Post’s Business Lounge platform.
Sample content
SecurePay
Freelance content writer
[2014 – 2016]
Writing articles on business and online security for SecurePay Insights.
Sample content
AustralianSuper
Freelance content writer
[2014 – 2016]
Writing articles on personal finance for AustralianSuper’s SMART publications.
Sample content
Australian Unity
Freelance content writer
[2014 – 2016]
Writing articles on health and finance for Australian Unity’s Life+ publications.
Sample content
HBF Health (the first time)
Editor – Thrive magazine
[2011 – 2013]
[As part of full-time role as an editor at Pacific+]
This print and online healthy lifestyle publication gave young HBF members tips and advice on staying well and getting the most from their health insurance, as well as featuring inspiring profile stories.
Sample content
Victoria Racing Club
Editor – Inside Headquarters magazine / Feature writer – Carnival magazine
[2011 – 2013]
[As part of full-time role as an editor at Pacific+]
Inside Headquarters and Carnival magazines provide VRC members and the racegoing public with a mix of racing news, profile stories, behind the scenes features and fashion and lifestyle content.
Sample content
National Pharmacies
Feature writer – Vital Health magazine
[2011 – 2013]
[As part of full-time role as an editor at Pacific+]
Vital Health was a free health, beauty and lifestyle magazine providing inspiration and expert tips.
Sample content